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The Complete Idiot's Guide to Starting a Web-Based Business by Steve Slaunwhite

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Chapter 10
Writing Persuasive Web Copy
In This Chapter
• The types of copy you need written for your website
• The basics of writing effective web copy
• How to work effectively with freelance writers and editors
Recently, a friend of mine was looking for advice on time management for busy self-employed professionals. So she did a Google search and visited several websites that offered coaching programs in this area. There were dozens. She reviewed all the websites carefully, became impressed with one coaching program in particular—“It seemed like the perfect fit for me,” she said—and ultimately signed up.
The interesting thing is, she made her purchase without ever talking to anyone. The words on the web pages—the copy—did all the work in making ...

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