Chapter 12
Accepting Payments Online
In This Chapter
• Understanding how online transactions work
• How to accept major credit cards and other means of payment
• Finding the right shopping cart for your web-based business
If you plan to sell something on your website, you have to figure out how the money is going to change hands. Unlike a brick-and-mortar store where your customer can pull out his wallet and peel out the cash, you’re dealing with customers virtually. So you have to arrange to be able to accept payments via a major credit card, online money transfer service like PayPal, or another means convenient to your online customer.
Figuring out how best to accept payment can be migraine-inducing for many web-based business owners. You’re ...

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