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The Complete Idiot's Guide to Starting a Web-Based Business by Steve Slaunwhite

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Chapter 14
Tracking Success with Website Analytics
In This Chapter
• Understanding the range of information that website analytics can provide you
• Finding and installing a good website analytics program
• Using analytics to keep down costs and boost sales
How is your online advertisement doing for you? How many hits did your new product page get this week? Which search engine keywords are visitors using to find your website? Where in the world are your potential customers located? Which other websites are referring their visitors to yours?
Wouldn’t it be handy to have this information? You can, with website analytics. This chapter explains how to find and use a good analytics program to increase traffic, boost conversions, and reduce your marketing ...

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