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The Complete Idiot's Guide to Starting a Web-Based Business by Steve Slaunwhite

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Chapter 16
The Scoop on Traffic Generation and Conversion
In This Chapter
• Attracting potential customers to your website and motivating them to buy
• Creating a compelling offer
• Getting customers to buy again and tell others about your website
To promote your web-based business effectively, you must understand how to attract lots of visitors to your website, and then motivate them to place orders for your products or services, or click on your affiliate advertisements. In Internet marketing lingo, these activities are commonly referred to as traffic generation and conversion. In order for your web-based business to be successful and profitable, you need to be savvy at both.

The Two Things Your Marketing Must Do

In the movie Field of Dreams, ...

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