Chapter 17
Getting Found on the Search Engines
In This Chapter
• How to get listed higher in the search results of Google, Yahoo!, MSN, AOL, Ask, and other major search engines
• Finding the right keywords for your website
• Buying your way in with Google AdWords and other search engine advertising programs
What do you do when you need to find something on the Internet? If you’re like most people you go to Google, Yahoo!, or some other search engine and type in keywords associated with what you’re looking for.
Guess what? That’s what many of your potential website customers do, too! In fact, according to research by Pew Internet & American Life Project, more than 60 million U.S. adults per day use search engines. So it’s important that when people ...

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