Spreading the Word with Online Articles and Publicity
In This Chapter
• Building a media list of online publications that are popular amongst your target audience
• Options for getting your articles created and published on popular websites and in e-mail newsletters and blogs
• Generating publicity so that you get featured or quoted in online publication stories and articles
The number-one reason why people use the Internet is to find information, which is often in the form of an article of some kind. For example, if you’re looking for tips on selecting the best running shoes and type “running shoes shopping tips” into a search engine, you’re going to find a multitude of articles and blog posts on that subject.
Being the author of an ...