Advertising Online, Offline, and On Air
In This Chapter
• Using advertising to build your web-based business
• Finding the best places to advertise
• Creating successful ads
Advertising is tricky. When the stars align, and you have the right advertisement in the right place at the right time, you can drive a lot of traffic to your website cost-effectively. However, if your ad isn’t written well or designed effectively, or if it’s placed in a publication that few potential customers read, then you’re going to have an expensive dud on your hands. And you can’t afford too many of those!
This chapter gives you the basics of creating and placing winning advertisements that drive lots of potential customers to your website.
Should You Advertise? ...