Other Proven Ways to Market Your Business
In This Chapter
• Promoting your business
• Getting the most out of your promotional strategies
• Generating high-quality traffic to your website
In the previous chapters, we discussed search engine marketing, articles, publicity, advertising, and affiliates as ways to generate traffic to your website. These are the top strategies and work very well for a wide range of web-based businesses. However, there are other marketing techniques—online and offline—that you should also consider.
The new kids in town, social media sites, are proving to be very effective, as are the old workhorses of marketing: direct mail, trade shows, networking, and speaking. This chapter provides you with a basic overview ...