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The Complete Idiot's Guide to Starting a Web-Based Business by Steve Slaunwhite

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Chapter 21
Proven Tactics for Boosting Conversion Rates
In This Chapter
• Maximizing conversion rates
• Giving website visitors an optimal buying experience
• Using proven strategies to boost sales
While it’s important to drive a lot of traffic to your website, you also need to get a lot of conversions. As discussed in Chapter 16, conversion refers to the process of persuading a website visitor to take the action you want him or her to take. That may be to sign up for your newsletter, take advantage of a free offer, click on an affiliate advertisement, or place an order online.
Boosting the conversion rates on your website pages is, by far, the quickest and most cost-effective way to generate more revenues. By implementing just a few key changes, ...

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