Chapter 22
Building Relationships with E-mail
In This Chapter
• How to use e-mail to convert website visitors into customers, and customers into repeat buyers
• The rundown on e-mail newsletters, promotions, and other types of e-mail communications
• The basics of setting up an e-mail broadcast service and creating effective e-mail campaigns
One of the most important ingredients to web-based business success is to build great relationships with the people who visit your site, and the customers who buy from you. How do you do that? The easy and most cost-effective way is with e-mail.
In this chapter, you’ll learn how to use e-mail in a variety of strategic ways to stay in touch with website visitors, motivate customers to buy from you again and ...

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