Collecting Important Market Data
In This Chapter
• Matching your products to government wants
• Finding data on the market for your products
• Finding data on the competition
• Bid Decision Point #1
It’s time to put your research hat on—or make someone else on the proposal team wear the funny hat. This chapter is all about getting information on what the government wants to buy and who else is trying to sell it to them. By collecting good data on the market for your products or services and on what the competition has to offer, you can start to build a solid case for why your organization best fits the government’s needs.
Making Sure You Have What the Government Wants
We use the word “wants” more than the word “needs” in this chapter ...