Book Description
Twenty-first century tools and tactics to get the word out.
You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn:
*Five easy steps to identify the most lucrative niche markets
*Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs
*Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas
*Highly-effective and low-budget advertising strategies and customer retention techniques
Table of Contents
- Title Page
- Dedication
- Copyright Page
- Introduction
- Part 1 - Beginning the Journey
- Part 2 - Components of Target Marketing
-
Part 3 - The Whole Nine Yards
- Chapter 10 - Start the Ball Rolling
- Chapter 11 - Here, There, and Everywhere: Web Marketing 101
- Chapter 12 - Here, There, and Everywhere: Web Marketing 201
- Chapter 13 - It’s All About the Buzz
- Chapter 14 - The Power of the Pen
- Chapter 15 - Fear-Free Media
- Chapter 16 - The Different Faces of Advertising
- Chapter 17 - Tooting Your Own Horn
- Part 4 - Actions Speak Louder Than Words
- Appendix A - Glossary
- Appendix B - Resources
- Index