Knowledge is power! The more you know, the better target marketer you will be. In this appendix, you’ll find a number of resources you can use to enhance and augment the information you’ve gained from reading this book.
Each topic section includes web-based and print resources.
Market Research Basics
Market Research Surveys:
The Marketing Teacher www.marketingteacher.com/Lessons/lesson_marketing_research.htm
Marketing Research Association www.mra-net.org/
The Complete Idiot’s Guide to Marketing, Second Edition by Sarah White, published by Alpha (2003)
Market Research Made Easy by Don Doman, published ...