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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Chapter 2
Why Should You Target Market?
In This Chapter
◆ The benefits of target marketing
◆ Common marketing mistakes to avoid
◆ The four fundamental reasons to target market
If you’ve made it this far into the book, you now know what target marketing is. You might even have some idea about how target marketing works. The main question facing you now is simple: why should you consider target marketing for your business?
In a way, you’re just like your customers. They consider your products and services and say, “What’s in this for me?” Similarly, you are probably wondering what’s so fantastic about target marketing that you should take time out of your already-busy schedule for it.
Or maybe you’re more interested in the bottom line. What will ...

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