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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Chapter 9
Pick Your Path: Target Marketing Strategies
In This Chapter
◆ Recognizing the need for a target marketing strategy
◆ The role of your strategy in decision-making
◆ Target marketing strategy options
Are you fired up and ready to go? Are the car keys jingling in your hand, signaling it’s time to get the target marketing show on the road? Are you ready to start realizing all the benefits target marketing has to offer?
After all, you know who your target market is. That’s half the battle, and by all accounts, by far the largest half. But, hold your horses; you’re not quite ready to hit the highway yet.
Before you get started, you have to know how you’re going to reach your target market. That’s the strategic element in target marketing: ...

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