Chapter 10
Start the Ball Rolling
In This Chapter
◆ Understanding target marketing approaches
◆ Focus and flexibility to get started in the right direction
◆ Three routes to target marketing success
Remember your childhood? I want you to go way back to those teenage years, when someone—probably your mother or a teacher—shared these immortal words of wisdom with you: “It’s not what you say; it’s how you say it!”
In other words, delivery is everything. You can have the best target marketing message in the world, but if you’re not communicating it in an effective tone, it’s going to fall on deaf ears.
To strike the right tone, you need the right target marketing approach. In this chapter, we’ll look at the concept of the target marketing approach ...

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