Chapter 12
Here, There, and Everywhere: Web Marketing 201
In This Chapter
◆ Getting a vision of the viral world
◆ Social networking strategies
◆ Using YouTube
◆ Marketing on the go: making the most of mobile phones
◆ Tech and trends: what’s the relationship
Establishing an effective online presence is the first step to target marketing on the web. However, there’s so much more that can be done online, and the options expand exponentially every day.
The web is wide-open territory. New communications platforms emerge regularly, each with a new way to connect you with your target market. One offers video, another, the chance to generate virtual editions of your business for customers to while away the hours.
One thing is certain. Target marketing online ...

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