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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Chapter 21
Don’t Go It Alone
In This Chapter
◆ Understanding partner relationships
◆ Exploring target marketing with partners
◆ Outlining partnership options
◆ Assessing opportunities
Many hands make light work. That’s good news for small business owners who want to embrace target marketing but who don’t necessarily have the time or resources to try everything outlined in this book, especially all on their own.
Working with a partner can make life much easier. When you develop marketing concepts, identify prime target marketing opportunities, create and implement campaigns and more, you’re ahead of the game. It all becomes easier when there are two (or more!) sets of eyes looking at the project.
In this section, we’ll investigate how you can form ...

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