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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Part 1
Beginning the Journey
Chances are you’ve got a good business. In fact, you might even have a great business, a fantastic business—but if no one knows about you, you’re not going to be in business for long.
Attracting the attention of customers is more difficult than ever: the marketplace is growing more crowded by the day, and anything your customers want can be found online.
You know this. You also know that if you want your business to survive, you’ve got to be the business that stands head and shoulders in the crowd.
In this part, you’ll discover one route to attracting customer attention in the face of overwhelming, constant competition: target marketing.

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