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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Part 2
Components of Target Marketing
Do you believe in soul mates? Do you know that somewhere out there, there’s the perfect person for you, the person who was created to fall in love with you?
Businesses have soul mates, too. They turn up as customers, the customers who will shop at your store before they go anywhere else, who will seek out your services exclusively, rather than consider trusting another professional. These customers not only visit your business often but direct their family and friends to do the same.
What does your business’s soul mate look like? Who are your perfect customers? Where do they live, what do they do, and when do they need your products and services?
The more you know about your customers, the easier it becomes ...

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