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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Part 3
The Whole Nine Yards
In this part, we’re going to delve right into the nuts and bolts, the tools and techniques that make target marketing work.
There are thousands of different types of businesses, and each one of them has their own distinct target market. Not every technique you find here will work equally well for everyone; it’s time to capitalize on your knowledge of your target audience to identify those strategies that will resonate with your ideal customer.
View this as a smorgasbord of techniques, with the very best of eight effective winners displayed for your choosing!
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