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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Part 4
Actions Speak Louder Than Words
You can attract new customers all day long, but if you can’t effectively hold onto them, your business will never grow. In this part, you’ll discover the power of client retention.
The most powerful and most overlooked resource any small business owner has lies within his or her customer files. Therein lies a tremendous amount of profit potential, both from future sales and in the phenomenal gold mine that referral business can bring.
Tapping into this gold mine does require work and resources—but the reward is exponentially greater than the investment. Read on to learn how to recruit an unpaid army of salespeople and lock in customer loyalty!

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