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The Complete Idiot's Guide to Barter and Trade Exchanges by Tom Chmielewski, Jerry Howell

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Chapter 16
Should I Start a Trade Exchange?
In This Chapter
◆ Measuring up: Does size matter?
◆ Location, location, location
◆ Do you have what it takes?
◆ Assessing your own unique skills
If you’re going to start a trade exchange, do a little digging. You need to know if the market you’re interested in is the right size. Large markets have some advantages, but so do some smaller ones. Whichever you choose, your members have to be close enough to one another so trading kicks in.
You also want to give serious consideration to what size business you want to create. There is no right size. What does matter is that you find fulfillment in your business.
A trade exchange can succeed in lots of different locations. It’s not where you are, but who you ...

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