Getting and Retaining Great Trade Brokers
In This Chapter
◆ How to find a great broker
◆ Give your broker the tools and support he or she needs
◆ Learn what great brokers know that average ones don’t
◆ Compensate your brokers generously
A trade broker represents the heart of your trade exchange. Your broker is the person your members look to in order to help them transact with trade dollars, whether buying or selling. Your broker’s professionalism goes a long way in establishing the faith and trust that’s so critical to the success of a trade exchange.
This begs the question: How do I find a good trade broker? What traits should I look for? Foremost, you want someone who can sell. But there’s more. Brokers have to be great at multitasking, ...