Planning for a Good Economy or a Bad One
In This Chapter
◆ Love it, don’t leave it
◆ Diversify your membership
◆ Trade is good when times are good
◆ Trade is just as good when times are tough
Congratulations! You’ve decided to take the plunge and open your very own trade exchange. But know what you’re signing up for. Owning a trade exchange is not a passive investment. Your members are depending on you for the long term. Make sure no one at your exchange is indispensable.
As you build your exchange, you’re going to find yourself signing up certain categories more than others. Try to diversify as much as you can. Go for the big accounts, but don’t forget, little trades make the big ones happen.
Will your trade exchange do better during ...