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The Complete Idiot's Guide to Selling Your Home by Nancy Gentile, Katie Severance

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Chapter 5
How to Price Your Home Properly
In This Chapter
◆ The importance of good pricing
◆ Value versus price
◆ How to price
◆ Reductions: how and when to do them
◆ Gauging how overpriced your home is
Pricing your home correctly is the most important step in the process of selling. If you had to choose just one thing to do well, it’s pricing. That’s because a well-priced home will always sell—in any type of market.
 
There is a saying in real estate: in the absence of proper pricing, no amount of marketing or advertising will sell your home. You could have the most beautiful home in your community, have hundreds of buyers come through it, and advertise it all over the Internet and in magazines and newspapers … but if potential buyers do not perceive ...

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