Chapter 10
Advertising and Promotion
In This Chapter
◆ Creating signs, window displays, and posters
◆ Using flyers and direct mailings
◆ Creating an Internet presence
◆ Benefiting from word of mouth
◆ Staging a grand opening charity event
◆ Setting up interviews and public service announcements
Getting a good start for your thrift store will take a good deal of time and energy. When a new store opens, it automatically attracts people in the neighborhood because they are interested in seeing how the newly opened business will fit in and benefit the area. So even if you don’t do any advertising or promotion, you will have some customers just because you have located your store in their neighborhood.
The challenge is twofold. One is to impress the neighborhood ...

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