Chapter 19./idiot_asser_229_la_0.jpg Becoming an Assertive Consumer

In This Chapter
  • Don’t complain, assert!
  • Using resource groups like the Better Business Bureau
  • Composing effective complaint letters

If you buy an appliance and it turns out to be a lemon, don’t get mad and don’t get even—get assertive! In this chapter I’ll show you what you can do to assert yourself as a consumer when the goods, services, or responses you deserve are not forthcoming. Let’s start with something as simple as calling a company.

Dying on Hold

You call an organization and before you have a chance to say anything, the receptionist says, “XYZ Inc., will you hold?” If you think fast enough, say, “No, ...

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