Chapter 2
The Psychology of Crowds
In This Chapter
• Identifying crowds by demographics and psychographics
• Reasons people become crowdworkers
• Understanding the dynamics and expectations of crowds
• Crowdsourcing incentives and payments
There’s a lot of psychology in crowdsourcing. Crowds are made up of people, and each person has his or her own personality and way of thinking. Putting people together can affect the ways people think. An entire branch of psychology looks at how crowds think and act differently than individuals, and is called, predictably, “crowd psychology.” This branch is part of a larger study called “social psychology,” which is focused on relationships between individuals and groups.
The theories of crowds and crowd behavior ...

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