Chapter 14
Getting Crowds to Do Work
In This Chapter
• Using crowdworkers instead of automating tasks
• How to prepare to use crowdsourced labor sites
• Using popular crowdsourcing labor sites
• Picking the right site for the job
Crowdsourcing involves reaching out to people—usually outside your company or organization, but not always—to get something done. So does outsourcing. What’s the difference?
When outsourcing your work, you hire a contractor to do a specific job or you work with a vendor who provides services through paid contractors or employees. Outsourced laborers can be paid per hour or per project or task.
In crowdsourcing, the crowdworkers are not usually part of an organized business entity. They’re individuals who sign up at a crowdsourcing ...

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