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The Complete Idiot's Guide to Best Practices for Small Business by Gina Abudi, Brandon Toropov

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Chapter 2
The Art of Implementation
In This Chapter
• Implementing best practices in your business
• Communicating with your employees about best practices
• Managing change initiatives
• Evaluating and revising your best practices
Let’s assume you come across a best practice—either in this book or from another source—that you want to put into practice. How do you go about doing so? What are the most common implementation mistakes, and how can you avoid them?
Let’s look at an example. Your business sells magazine subscriptions to other businesses. You have read that one of the ways a large magazine subscription service retains new customers is by adding a free six-month subscription to a magazine with the purchase of a full-year subscription at ...

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