Chapter 3
Starting Your Business
In This Chapter
• Differentiating your business from competitors
• Doing your research to ensure a successful launch
• Structuring your business legally
• Considering your business’s core requirements
Too often small businesses fail simply because the owner didn’t do upfront planning and carefully map out details about the business or the environment in which it will be operating. Questions you’ll need to consider include: Why do you think your idea is a good one? Who else is in your vicinity doing the same thing you want to do? What do you bring to the business that someone else does not?
People want to go into business for themselves for a variety of reasons. Some people simply want to be their own boss. Others ...

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