Beyond the Initial Business Plan
In This Chapter
• Effective planning for your business
• How your personality type affects your planning style
• The benefits of using SWOT analysis techniques
Running a business is not about mindlessly copying your competitors and simply aping whatever they are doing. That’s usually a reliable path to failure. You must plan for your business to stay ahead of the competition. Aim for your business to be the trailblazer—the leader of the pack. At the same time, you have to make sure that the path you take is the path your customers want you to take. In other words, your business’s objectives must be aligned to your customers’ needs and wants.
This chapter helps you take control of the planning for your ...