Creating Your Strategic Plan
In This Chapter
• Strategic planning for success
• Balancing short- and long-term planning
• Identifying your performance indicators
This chapter shows you how to look at your business strategically, both in the short term and the long term, and how to determine what you need to do to be profitable today and still have enough money left over to plan for tomorrow.
While it’s important to look at your business over the long term, you’ll first need to consider planning for the short term—no more than a year down the road—in order to continue to support your business today. In short-term planning, you’ll want to do an analysis of your current status.
Specifically, you’ll want to know where ...