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The Complete Idiot's Guide to Best Practices for Small Business by Gina Abudi, Brandon Toropov

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Chapter 9
Sales and Marketing Goals
In This Chapter
• Focusing on sales and marketing in the early years
• Getting started when you have no leads
• Determining the appropriate KPIs for the first few years
• Narrowing your market focus
Unless you are lucky enough to have started your business with an ample supply of customers who are already eager to purchase from you, you will have to face a fateful question: where do you find new business?
You will need to invest a significant amount of time getting your business recognized and spreading the word about your products and services. Truth be told, even a reliable base of core customers should not relieve you of the ongoing responsibility of marketing your business. Reliable accounts have been known ...

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