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The Complete Idiot's Guide to Best Practices for Small Business by Gina Abudi, Brandon Toropov

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Chapter 10
Best Practices for Customer Service
In This Chapter
• Making the connection between engaged, happy employees and engaged, happy customers
• Using customer service to give you a competitive edge
• Learning from your customers
• Creating position statements to help you with your sales and marketing strategies
True or false: good customer service starts with how you treat your employees.
It’s true. Engaged, mission-driven, motivated employees are the key to providing outstanding customer service. This fact assumes tremendous importance when you realize that, for many small businesses, the quality of the customer service is all they have to compete on!
Today, we see huge companies such as Comcast using Twitter to improve relationships with ...

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