Chapter 18
The Perfect Sales Team
In This Chapter
• Hiring the right salesperson
• Developing and investing in your sales process
• Sales compensation considerations
• Managing sales meetings
A strong sales channel is critical to any small business’s success. Developing and sustaining this channel over time remains one of the most difficult challenges for any small business.
In this chapter, we move beyond the best practices necessary to launch a start-up’s sales operation and delve into the best practices that will support your organization’s sales efforts over time.

The Right Sales Hire

Choosing the right person for a sales job takes time and patience. One essential step to take before interviewing anyone is to develop a written job description ...

Get The Complete Idiot's Guide to Best Practices for Small Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.