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The Complete Idiot's Guide to Best Practices for Small Business by Gina Abudi, Brandon Toropov

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Chapter 20
Innovate for Success
In This Chapter
• Innovating for long-term success
• Finding ways to be innovative
• Using innovation to stay ahead of the competition
• Developing a creative working culture
Innovation can mean a number of things to small business owners. To some, it means inventing new products or services. To others, it means making changes in the way you do things in your business. Even seemingly small changes can have a tremendous impact on the success of your business.
For small businesses, the best definition for innovation is this: a commitment to constant, never-ending improvement. It’s the “how can we do it better” mindset that helps you to improve your own internal processes and the end-result experience you offer to your ...

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