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The Complete Idiot's Guide to Best Practices for Small Business by Gina Abudi, Brandon Toropov

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Introduction
Starting and running a small business presents a never-ending series of big challenges. But you can make overcoming those challenges a whole lot easier once you know what other small business owners have done to address them. That’s where this book comes in.
Most small businesses fail within their first couple of years. The business owners who run these businesses often look back on their experiences and feel as though their enterprise failed because they themselves failed. They tell themselves that, on their own, they should have been able to answer every question, anticipate every problem, plan for every new situation, stay ahead of the competition, turn a profit, and (of course) keep customers happy, all at the same time. What ...

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