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The Complete Idiot's Guide to Best Practices for Small Business by Gina Abudi, Brandon Toropov

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Part 3
Best Practices for the First Two Years
What can you expect during the first two years your business is in operation? What must you, as an entrepreneur, be ready to do during that critical period? How do you move beyond the broad strokes of your business plan? What should your strategic plan look like? How do you put together, motivate, and retain the right initial team? What should your sales and marketing goals be, and how should you measure your progress toward those goals? How can you lay the foundation for a great customer service culture?
In this part, you’ll get the answers to these and other important questions you will face during the early phases of your business’s life.

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