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The Complete Idiot's Guide to Starting a Food Truck Business by Alan Philips

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Appendix

A

Glossary

added value Characteristic of a product or service that has exceeded the customer’s expectations by providing something more at little or no cost.

aspirational A product or service a user believes has positive characteristics, inspiring a strong desire to obtain or to associate with it.

assembly line The process in which parts are added to a product in sequence.

average cover The typical amount of money a customer spends to feed one person.

blog A website or part of a website maintained by an individual containing commentary, descriptions of events, and sometimes graphics or video.

blogger A person who writes a blog.

bricks and mortar A business that serves customers from a permanent physical structure.

cash flow The rate ...

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