In This Chapter
• Tracing the evolution of a food industry phenomenon
• Grasping the factors that drive food truck growth
• Finding the right food truck for you
My first experience with food trucks was a delectable dose of Americana. I was four years old and playing in the park with my friends. As I played on the swings, slide, and jungle gym, I patiently waited for the bell—the bell of the ice-cream truck!
That jingle was the highlight of my many days at the park. Who cared about slides and swings when you could taste the succulent sweetness of vanilla soft serve? I thought for hours about what combination or special treat I would choose. I became partial to Creamsicle Push Pops and King Cones, usually with ...