In This Chapter
• Choosing your concept
• Considering start-up costs
• Creating a business based on volume
• Accounting for the intangibles that make good food great
Success in the food truck business is in large part determined by the decisions you make at the beginning of the process. As you develop your business you will make hundreds of small decisions, but the early ones affect all the others that follow. Early decisions about your concept and how you execute food production will determine whether you succeed or go bust.
For example, you might make the best burritos in the world and are certain your burrito recipe is the perfect food truck concept. But when you really start to apply your product ...