In This Chapter
• Picking a clearly defined food niche that works for you
• Determining your customers and where you’ll find them
• Making sure your menu and your concept work together
• Finding the right pricing strategy
In the food truck business there’s no such thing as the “right” concept and food, there’s just the right concept and food for you. Our mantra for defining what’s right for your truck is Do You—in other words, stay true to who you are. Over the years I’ve spoken with many ultra-successful people, and that’s the one concept that connects all of their stories. In Chapter 3, I help you decide how to select the best menu for your food truck concept.
Successful people ...