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The Complete Idiot's Guide to Starting a Food Truck Business by Alan Philips

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Chapter

3

The Right Concept and Food

In This Chapter

Picking a clearly defined food niche that works for you

Determining your customers and where you’ll find them

Making sure your menu and your concept work together

Finding the right pricing strategy

In the food truck business there’s no such thing as the “right” concept and food, there’s just the right concept and food for you. Our mantra for defining what’s right for your truck is Do You—in other words, stay true to who you are. Over the years I’ve spoken with many ultra-successful people, and that’s the one concept that connects all of their stories. In Chapter 3, I help you decide how to select the best menu for your food truck concept.

Staying True to Who You Are

Successful people ...

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