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The Complete Idiot's Guide to Starting a Food Truck Business by Alan Philips

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Chapter

5

The Right Location

In This Chapter

Choosing where you should and where you can park

Taking a strategic approach to finding the best spots for your truck

Identifying spots to avoid

Considering the business community for each of your spots

Making the most of your locations

When it comes to food trucks and the restaurant business, similarities abound. The basics are the same: you must consistently put out a high-quality product with attentive service, with a side of aspirational marketing. It sounds simple, but trust me, doing this well day after day is no walk in the park.

Then comes the curve ball: in the truck business your real estate isn’t fixed. Like everything in life, that’s a blessing and a curse. But one thing’s for ...

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