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The Complete Idiot's Guide to Starting a Food Truck Business by Alan Philips

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Chapter

9

Creating Your Marketing Plan

In This Chapter

Identifying your core values to design your brand logo

Communicating with your customers through your website and social networking media

Making a splash in the local community with opening events

Reaching out to food bloggers, the food truck operators’ best friends

Building a rapport with your customers to establish a lasting connection to your truck

Just when you thought you were done getting your food truck business set up, you really were just getting started. The truck business is a marathon, not a sprint. Getting your truck on the road is only half the job, the other half is making people love it!

Today’s competitive environment makes it impossible to rely on luck. The if-you-build-it-they-will-come ...

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