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The Complete Idiot's Guide to Starting a Food Truck Business by Alan Philips

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Chapter

16

Building Your Clientele

In This Chapter

The best ways to get valuable feedback

Dealing with positive—and negative—reviews

Figuring out what your customers want

Expanding your customer base

As a seasoned marketer, when I discuss customer behavior I tend to repeat the old saw, “You can bring a horse to water, but you can’t make him drink.” Marketing, promotions, and advertising creates buzz about your truck and gets people to show up, but it doesn’t turn them into customers.

What will build your clientele long term is the product and the experience people have when they visit your truck. It’s your job to under-promise and over-deliver on your customer’s expectations. They should leave your truck blown away by the incredible ...

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