Expanding Your Marketing Efforts

In This Chapter

Using layered marketing to promote your truck

Expanding your reach with social media

Working with a professional or doing your own PR

Advertising within your community

The biggest myth about food businesses is that once you’re open the customers just show up, as if by magic. People love to speculate about how much money a truck owner or restaurateur must be making when they see a big line or all the tables filled. They’ll pat you on the back, smile, and say “Business must be pretty good,” as they calculate your truck profits in their heads. But that’s like thinking that football is easy because you see the players dancing in the end zone after they score a touchdown. The truth ...

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