In This Chapter
• Taking part in food truck festivals
• Joining the community on neighborhood lots
• Getting involved in Food Truck TV
• Forecasting the next big thing in food trucks
It’s mid-August 2011 in New York City’s South Street Seaport. The sun is shining and beats are pulsing from a DJ booth overlooking the water. South Street is usually a destination for tourists, but today it’s twice as busy as usual and filled with what seem like actual New Yorkers. Why are they spending their summer day in the city rather than at the beach? The answer: food trucks. More than 30 food trucks have descended on the seaport for a festival. The event, organized by the New York Food Truck Association and ...