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The Complete Idiot's Guide to Meeting and Event Planning, 2nd Edition by Robin E. Craven, Lynn Johnson Golabowski

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Chapter 3
Time to Evaluate: Was It Worth It?
In This Chapter
• Discover who has a vested interest in your meeting
• Explore the return on investment (ROI) process
• Learn how to measure the success of your meeting
• Use it, don’t lose it
 
This chapter is about evaluating your meeting. Why hold a meeting if you don’t take the time to make sure it was worth it? All organizations look for ways to save money, scrutinize their expenditures and improve the bottom line, meetings included.
In Chapter 2 we discussed how meetings should be held with purpose, and that goals and objectives are key in the overall meeting-planning process. In this chapter you will learn how to use your goals and objectives to determine the value of your meeting.

Who Cares? ...

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